This point is relevant not only for marketers but for product designers of all stripes. You have to be epic, you have to do the “hard thing,” that someone else can’t or won’t do.
Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room.
That’s why people are ignoring you.
Which used to be fine, because you could just buy attention for your brand or your company or your sales efforts. But that half-price sale on attention is now over.
