I really can’t get enough kinetic typography. What is kinetic typography, you might ask? Well it combines typographic flourishes with speech and graphics to produce something all together different. You really need to see it to understand.
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Steve Spalding
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Jeff Jarvis on the future media. ...
Steve Spalding
Jeff Jarvis on the future of media.
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Steve Spalding
A great interview on RGS with Joel Longtine of Social!Thing
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Steve Spalding
Good marketing is medium independent. If you can’t cross media lines to deliver your story, your reach will always be confined. This presentation on Transmedia storytelling by Ivan Askwith is a fantastic representation of the financial benefit of understanding that rule.
Transmedia & AdvertisingView more Microsoft Word documents from Ivan Askwith. -
Steve Spalding
Try replacing “newspaper” with blogs or citizen journalism or anything you like really; it will be an instructive exercise in the circular nature of history, especially in media.
“If Mr. Leavitt’s study of the press and is methods is to be measured by the amount of invective he heaped upon it, he might well be awarded a diploma as its grand censor. To crystallize his sixty or seventy minutes of speaking into a few words, he seemed to regard the newspaper press as a horrible octopus which was reaching out its arms and threatening to topple over the foundation stones of civilization and liberty. He charged the press with being unscrupulous, ever ready to publish scandalous or defamatory matter provided that money, influence, or personal spite supported it. Nobody could go to bed at night with a surety of awakening in the morning with his reputation intact and unsullied, according to Mr. Leavitt.”
– New York Times, May 13th, 1890
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Steve Spalding
Ragan put together a great article on the future of PR that we were quoted in.
‘The traditional press release won’t get you very far online,’ says social media consultant Steve Spalding. ‘Bloggers, like journalists, get dozens and dozens of queries every day, and the only way for your product to get above to noise is to make it personal.’
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Steve Spalding
There is no more interesting way of discovering how strange people are than doing keyword research. There are far too many people on this planet who are interested in dog pajamas.
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Steve Spalding
I absolutely love the song “American Pie” by Don McClean. I also love the meme that media is dying, which, depending on who you ask is probably the third sign of the coming apocalypse.
That being said, when I saw this video I couldn’t help but smile. I think you will too.
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Steve Spalding
There is no such thing as a perfect Pepsi.
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Steve Spalding
Writing, writing, writing and more writing.
Also, Eric Berlin mentioned my book, All The Little Things.