Crossing Gaps

A Digital Storytelling Firm

Prologue

We see the world in terms of stories, we love them, so much that we make a living telling them. We help creative people (that's you) tell better stories using the web.

We think good ideas want to be online, and we help them get there. We create holistic strategies that combine design and development with marketing and monetization.

When you leave us, we want you to go with your own story to tell and a platform to tell it well.

Find Us

Steve Spalding

steve@crossinggaps.com


Quang Tran

quang@crossinggaps.com


Nathan Thompson

nate@crossinggaps.com


  • Bookends

    • Contact Us
    • Find Us Elsewhere
    • What We Can Do For You
    • Who You’ll Work With
  • What We're Saying

    • I really can’t get enough kinetic typog…
    • Design daily showcase #18: MICA - Maryla…
    • Jeff Jarvis on the future media. …
    • How I Spent A Million Bucks And Ended Up…
    • Design daily showcase #17: Australia 201…
  • What We Can Do

    • Web Design
    • Branding / Imaging
    • Social Media Strategy
    • Advertising Management
    • SEO
    • Education / Coaching
  • Things We've Made

    • How To Split An Atom
    • Really Great Stories
    • Social Media Job Wire
    • Gainesville's Best
    • My GAIN-NET
    • GatorNation Sports
    • PetStore Complete
    • Artist's Paid
  • RSS Light Reading

    • Smarter Bookmarks
    • Creativity, Uploading and Improving our Minds
    • When The Scientific Evidence Is Unwelcome, People Try To Reason It Away
    • Startup Lets Web Advertisers Bid for Your Attention
    • The Demise of the $200 Textbook
    • When Intuition And Math Probably Look Wrong
    • The Dangers Of Financial Illiteracy
    • Books Versus The Internet
    • MBAs Are In Intensive Care
    • The “Minority Report” Interface

Updates from admin RSS

  • Steve Spalding 9:19 pm on June 23, 2009 | 5 Permalink | Reply
    Tags: storytelling (3)

    I really can’t get enough kinetic typography. What is kinetic typography, you might ask? Well it combines typographic flourishes with speech and graphics to produce something all together different. You really need to see it to understand.

     

    Reply Click here to cancel reply.

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  • Jeff Jarvis on the future media. ...

    Steve Spalding 11:38 am on June 20, 2009 | 2 Permalink | Reply
    Tags: media (3)

    Jeff Jarvis on the future of media.

     
  • Steve Spalding 5:17 pm on June 18, 2009 | 0 Permalink | Reply
    Tags: podcast (6), rgs (9)

    A great interview on RGS with Joel Longtine of Social!Thing

     
  • Steve Spalding 11:48 pm on June 16, 2009 | 0 Permalink | Reply
    Tags: marketing (3), storyelling

    Good marketing is medium independent. If you can’t cross media lines to deliver your story, your reach will always be confined. This presentation on Transmedia storytelling by Ivan Askwith is a fantastic representation of the financial benefit of understanding that rule.

    Transmedia & Advertising
    View more Microsoft Word documents from Ivan Askwith.
     
  • Steve Spalding 6:55 pm on June 16, 2009 | 0 Permalink | Reply
    Tags: links (12), media (3)

    Try replacing “newspaper” with blogs or citizen journalism or anything you like really; it will be an instructive exercise in the circular nature of history, especially in media.

    “If Mr. Leavitt’s study of the press and is methods is to be measured by the amount of invective he heaped upon it, he might well be awarded a diploma as its grand censor. To crystallize his sixty or seventy minutes of speaking into a few words, he seemed to regard the newspaper press as a horrible octopus which was reaching out its arms and threatening to topple over the foundation stones of civilization and liberty. He charged the press with being unscrupulous, ever ready to publish scandalous or defamatory matter provided that money, influence, or personal spite supported it. Nobody could go to bed at night with a surety of awakening in the morning with his reputation intact and unsullied, according to Mr. Leavitt.”

    – New York Times, May 13th, 1890

     
  • Steve Spalding 3:57 pm on June 15, 2009 | 0 Permalink | Reply
    Tags: PR (2), press (3)

    Ragan put together a great article on the future of PR that we were quoted in.

    ‘The traditional press release won’t get you very far online,’ says social media consultant Steve Spalding. ‘Bloggers, like journalists, get dozens and dozens of queries every day, and the only way for your product to get above to noise is to make it personal.’

     
  • Steve Spalding 3:40 pm on June 15, 2009 | 0 Permalink | Reply
    Tags: weird, work (10)

    There is no more interesting way of discovering how strange people are than doing keyword research. There are far too many people on this planet who are interested in dog pajamas.

     
  • Steve Spalding 11:30 pm on June 14, 2009 | 0 Permalink | Reply
    Tags: media (3), newspapers

    I absolutely love the song “American Pie” by Don McClean. I also love the meme that media is dying, which, depending on who you ask is probably the third sign of the coming apocalypse.

    That being said, when I saw this video I couldn’t help but smile. I think you will too.

     
  • Steve Spalding 6:11 pm on June 14, 2009 | 0 Permalink | Reply
    Tags: product-design

    There is no such thing as a perfect Pepsi.

     
  • Steve Spalding 5:04 pm on June 12, 2009 | 0 Permalink | Reply
    Tags: press (3)

    Writing, writing, writing and more writing.

    Also, Eric Berlin mentioned my book, All The Little Things.

     

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