Crossing Gaps

A Digital Storytelling Firm

Prologue

We see the world in terms of stories, we love them, so much that we make a living telling them. We help creative people (that's you) tell better stories using the web.

We think good ideas want to be online, and we help them get there. We create holistic strategies that combine design and development with marketing and monetization.

When you leave us, we want you to go with your own story to tell and a platform to tell it well.

Find Us

Steve Spalding

steve@crossinggaps.com


Quang Tran

quang@crossinggaps.com


Nathan Thompson

nate@crossinggaps.com


  • Bookends

    • Contact Us
    • Find Us Elsewhere
    • What We Can Do For You
    • Who You’ll Work With

  • What We're Saying

    • I really can’t get enough kinetic typog…
    • Design daily showcase #18: MICA - Maryla…
    • Jeff Jarvis on the future media. …
    • How I Spent A Million Bucks And Ended Up…
    • Design daily showcase #17: Australia 201…

  • What We Can Do

    • Web Design
    • Branding / Imaging
    • Social Media Strategy
    • Advertising Management
    • SEO
    • Education / Coaching

  • Things We've Made

    • How To Split An Atom
    • Really Great Stories
    • Social Media Job Wire
    • Gainesville's Best
    • My GAIN-NET
    • GatorNation Sports
    • PetStore Complete
    • Artist's Paid

  • RSS Light Reading

    • Smarter Bookmarks
    • Creativity, Uploading and Improving our Minds
    • When The Scientific Evidence Is Unwelcome, People Try To Reason It Away
    • Startup Lets Web Advertisers Bid for Your Attention
    • The Demise of the $200 Textbook
    • When Intuition And Math Probably Look Wrong
    • The Dangers Of Financial Illiteracy
    • Books Versus The Internet
    • MBAs Are In Intensive Care
    • The “Minority Report” Interface

Latest Updates: publishing RSS

  • Quang Tran 10:03 pm on June 8, 2009 | 0 Permalink | Reply
    Tags: css (18), design (29), design daily (18), publishing, squarespace

    Design daily showcase #6: Squarespace


    high-res

    Prev: Mahalo / Book Cover Archive / IN2MEDIA / Kickstarter / Jason Santa Maria

     

    Reply Click here to cancel reply.

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  • Steve Spalding 10:16 am on May 30, 2009 | 0 Permalink | Reply
    Tags: marketing (3), publishing

    Exploring different publishing concepts. What’s really interesting are the similarities in the mediums, take a look at Harper Collins (Books), Sci-Fi Channel (TV), Marvel (Comics) and Paramount (Movies). You’ll notice that although they are selling / producing products across entirely different mediums each is trying to sell into the same base concepts.

    Trailers - Give people a taste of your project to build excitement.

    Characters - Let people get a clear picture of the creators / protagonists and become invested in them.

    News - Create context, let people see you are “alive” as a brand.

    Games - Provide a point of interaction with the brand.

    It’s not too surprising that no matter the medium that the story takes, the pre-sale and promotion (through the site) takes a similar form.

     

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