Exploring different publishing concepts. What”s really interesting are the similarities in the mediums, take a look at Harper Collins (Books), Sci-Fi Channel (TV), Marvel (Comics) and Paramount (Movies). You”ll notice that although they are selling / producing products across entirely different mediums each is trying to sell into the same base concepts.

Trailers – Give people a taste of your project to build excitement.

Characters – Let people get a clear picture of the creators / protagonists and become invested in them.

News – Create context, let people see you are “alive” as a brand.

Games – Provide a point of interaction with the brand.

It”s not too surprising that no matter the medium that the story takes, the pre-sale and promotion (through the site) takes a similar form.