Crossing Gaps

A Digital Storytelling Firm

Prologue

We see the world in terms of stories, we love them, so much that we make a living telling them. We help creative people (that's you) tell better stories using the web.

We think good ideas want to be online, and we help them get there. We create holistic strategies that combine design and development with marketing and monetization.

When you leave us, we want you to go with your own story to tell and a platform to tell it well.

Find Us

Steve Spalding

steve@crossinggaps.com


Quang Tran

quang@crossinggaps.com


Nathan Thompson

nate@crossinggaps.com


  • Bookends

    • Contact Us
    • Find Us Elsewhere
    • What We Can Do For You
    • Who You’ll Work With
  • What We're Saying

    • I really can’t get enough kinetic typog…
    • Design daily showcase #18: MICA - Maryla…
    • Jeff Jarvis on the future media. …
    • How I Spent A Million Bucks And Ended Up…
    • Design daily showcase #17: Australia 201…
  • What We Can Do

    • Web Design
    • Branding / Imaging
    • Social Media Strategy
    • Advertising Management
    • SEO
    • Education / Coaching
  • Things We've Made

    • How To Split An Atom
    • Really Great Stories
    • Social Media Job Wire
    • Gainesville's Best
    • My GAIN-NET
    • GatorNation Sports
    • PetStore Complete
    • Artist's Paid
  • RSS Light Reading

    • Smarter Bookmarks
    • Creativity, Uploading and Improving our Minds
    • When The Scientific Evidence Is Unwelcome, People Try To Reason It Away
    • Startup Lets Web Advertisers Bid for Your Attention
    • The Demise of the $200 Textbook
    • When Intuition And Math Probably Look Wrong
    • The Dangers Of Financial Illiteracy
    • Books Versus The Internet
    • MBAs Are In Intensive Care
    • The “Minority Report” Interface

Latest Updates: links RSS

  • Steve Spalding 6:55 pm on June 16, 2009 | 0 Permalink | Reply
    Tags: links, media (3)

    Try replacing “newspaper” with blogs or citizen journalism or anything you like really; it will be an instructive exercise in the circular nature of history, especially in media.

    “If Mr. Leavitt’s study of the press and is methods is to be measured by the amount of invective he heaped upon it, he might well be awarded a diploma as its grand censor. To crystallize his sixty or seventy minutes of speaking into a few words, he seemed to regard the newspaper press as a horrible octopus which was reaching out its arms and threatening to topple over the foundation stones of civilization and liberty. He charged the press with being unscrupulous, ever ready to publish scandalous or defamatory matter provided that money, influence, or personal spite supported it. Nobody could go to bed at night with a surety of awakening in the morning with his reputation intact and unsullied, according to Mr. Leavitt.”

    – New York Times, May 13th, 1890

     

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  • Steve Spalding 9:36 am on June 8, 2009 | 0 Permalink | Reply
    Tags: links, storytelling (3)

    A great set of sites for storytellers of all stripes. If you like a good story, you’ll enjoy this.

    Tim Sheppard’s Storytelling Resources

     
  • Steve Spalding 11:03 am on June 6, 2009 | 0 Permalink | Reply
    Tags: links, work (10)

    Like most lazy Saturdays I’m spending the first half of the day doing site updates and writing copy (for the SXSW book among other things). I swear I’m unchaining myself from this desk in a few hours, we’ll see.

    No I have absolutely no artistic talent, this is borrowed from the wonderful Freelance Switch and N.C. Winters.

     
  • Steve Spalding 10:33 am on June 6, 2009 | 0 Permalink | Reply
    Tags: links, quotes (10)

    This point is relevant not only for marketers but for product designers of all stripes. You have to be epic, you have to do the “hard thing,” that someone else can’t or won’t do.

    Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room.

    That’s why people are ignoring you.

    Which used to be fine, because you could just buy attention for your brand or your company or your sales efforts. But that half-price sale on attention is now over.

    - Seth Godin

     
  • Steve Spalding 3:09 am on June 4, 2009 | 0 Permalink | Reply
    Tags: links, stories

    Absolute truth, the story arc now involves multiple media platforms working in concert with one another.

    Let’s face it: we have entered an era of media convergence that makes the flow of content across multiple media channels almost inevitable. The move toward digital effects in film and the improved quality of video game graphics means that it is becoming much more realistic to lower production costs by sharing assets across media. Everything about the structure of the modern entertainment industry was designed with this single idea in mind-the construction and enhancement of entertainment franchises.

    - Transmedia Storytelling

     
  • Quang Tran 1:44 am on June 3, 2009 | 0 Permalink | Reply
    Tags: links, Milton Glaser, quotes (10)

    You can only work for the people that you like

    This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realised that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle.

    - Milton Glaser: Ten Things I Have Learned

     
  • Steve Spalding 12:09 am on June 3, 2009 | 0 Permalink | Reply
    Tags: entrepreneurship (3), links, quotes (10)

    As entrepreneurs our job is to strive towards solving Hard and Very Hard problems, while constantly making our way through trivial ones.

    Very Hard is the extreme of hard problems. You’ll often see both words capitalised for emphasis, even in the middle of a sentence. Indexing the entire World Wide Web and providing relevant search results in millisecond response times is a Very Hard problem. Breaking commercial-grade encryption within practical hardware and time limitations is a Very Hard problem. Peace in the Middle East is a Very Hard problem.

    - Understand Engineers: Feasibility

     
  • Steve Spalding 7:33 pm on June 2, 2009 | 0 Permalink | Reply
    Tags: futurism, links

    The Transcendent Man, a documentary about famed futurist Ray Kurzweil

     
  • Nathan Thompson 8:09 pm on May 28, 2009 | 1 Permalink | Reply
    Tags: books (3), links

    @Steve

    Excellent example of self-publishing from our friend Chris Guillebeau. Great topic, too! http://artmoneyguide.com/

     
  • Nathan Thompson 6:39 pm on May 28, 2009 | 0 Permalink | Reply
    Tags: links

    I tried to laugh. But it just hits too close to home ;) http://www.davidairey.com/the-vendor-client-relationship/

     

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