Steve Blank on Rethinking the Product Development Process

The rest of the talk:

1. Rethinking the ProductDevelopment Process
2. Assessing Customer and Market Risks
3. The Customer Development Process
4. Engineers and Founders: The First Sales Team
5. Don’t Seek Publicity Too Soon
6. Company Building as Shakespearean Tragedy
7. Acting on Customer Discovery
8. No VP’s in a Start-up
9. Intimate Customer Understanding

Customer Development Methodology