Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

Enabling quality conversation (ranked on a ten point scale) with my consumers? Check. Possessing pass-along value that inspires influencers to inspire others about my core brand message, directly relatable to product sales? Check. The fundamental elements of virality, guaranteed to spread like wildfire through cyberspace? Check. Keep full control of my brand? Double-check.

- Tania Yuki / comscore