We see the world in terms of stories, we love them, so much that we make a living telling them. We help creative people (that's you) tell better stories using the web.
We think good ideas want to be online, and we help them get there. We create holistic strategies that combine design and development with marketing and monetization.
When you leave us, we want you to go with your own story to tell and a platform to tell it well.
steve@crossinggaps.com
quang@crossinggaps.com
nate@crossinggaps.com
Light Reading
Therein lies the uneasy truth: In a major international crisis, one of the prime channels of communication and news for individuals, media outlets, and governments alike is a 2-year-old start-up in San Francisco with 50 employees, no discernible business model, a history of technical instability, and a misinformation-related lawsuit on the table. This is a problem.”
— Caroline McCarthy, CNET: With Iran crisis, Twitter’s youth is over (via mikehudack)
Clay Shirky: How cellphones, Twitter, Facebook can make history
While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.
Social media enhances the emotional dimension of news - Ideas Project
Clay Shirky says that the dissemination of news events via social media has heightened the role of emotion. The instantaneous manner with which users of platforms such as Facebook and Twitter are inclined to pick up, modify, and share messages favors excitement over objectivity.
Twitter: an intuitive person’s paradise?
To an intuitive person, the steady stream of emotional input that Twitter delivers is appealing and energising. To an intuitive and introverted person, the mass download of emotional introspection is not only appealing, it is deeply comforting and reassuring. It provides a shared experience and a connection that introverted and intuitive people do not often get a chance to enjoy. And it’s there all the time, whenever you want to tap in.
Enabling quality conversation (ranked on a ten point scale) with my consumers? Check. Possessing pass-along value that inspires influencers to inspire others about my core brand message, directly relatable to product sales? Check. The fundamental elements of virality, guaranteed to spread like wildfire through cyberspace? Check. Keep full control of my brand? Double-check.
- Tania Yuki / comscore
Twitter, Friendfeed, Facebook and the host of real-time-web feed services … are quintessentially distraction-based media; shallow on context and truncated into staccato bursts of conversation. These media play off of a very real psychological factor known as operant conditioning, the addictive need to return over and over in hopes of a reward… The dominant revenue model of the web today - the ad that urges a click - embeds distraction into interface design. The more clicks you take – the more Google makes in ad revenue (distraction pays).
- Joshua-Michéle: The Real Time Web is a Beautiful Distraction
