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Crossing Gaps » publishing http://crossinggaps.com A Digital Storytelling Firm Wed, 24 Jun 2009 02:19:18 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Design daily showcase #6: Squarespace … http://crossinggaps.com/updates/design-daily-showcase-6-squarespace/ http://crossinggaps.com/updates/design-daily-showcase-6-squarespace/#comments Tue, 09 Jun 2009 03:03:50 +0000 Quang Tran http://crossinggaps.com/updates/design-daily-showcase-6-squarespace/ Design daily showcase #6: Squarespace


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]]> http://crossinggaps.com/updates/design-daily-showcase-6-squarespace/feed/ Exploring different publishing concepts…. http://crossinggaps.com/updates/exploring-different-publishing-concepts/ http://crossinggaps.com/updates/exploring-different-publishing-concepts/#comments Sat, 30 May 2009 15:16:31 +0000 Steve Spalding http://crossinggaps.com/updates/exploring-different-publishing-concepts/ Exploring different publishing concepts. What’s really interesting are the similarities in the mediums, take a look at Harper Collins (Books), Sci-Fi Channel (TV), Marvel (Comics) and Paramount (Movies). You’ll notice that although they are selling / producing products across entirely different mediums each is trying to sell into the same base concepts.

Trailers - Give people a taste of your project to build excitement.

Characters - Let people get a clear picture of the creators / protagonists and become invested in them.

News - Create context, let people see you are “alive” as a brand.

Games - Provide a point of interaction with the brand.

It’s not too surprising that no matter the medium that the story takes, the pre-sale and promotion (through the site) takes a similar form.

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