Crossing Gaps » marketing

Good marketing is medium independent. If…

Steve Spalding — Wed, 17 Jun 2009 04:48:59 +0000

Good marketing is medium independent. If you can’t cross media lines to deliver your story, your reach will always be confined. This presentation on Transmedia storytelling by Ivan Askwith is a fantastic representation of the financial benefit of understanding that rule.

Transmedia & Advertising

View more Microsoft Word documents from Ivan Askwith.

Exploring different publishing concepts….

Steve Spalding — Sat, 30 May 2009 15:16:31 +0000

Exploring different publishing concepts. What’s really interesting are the similarities in the mediums, take a look at Harper Collins (Books), Sci-Fi Channel (TV), Marvel (Comics) and Paramount (Movies). You’ll notice that although they are selling / producing products across entirely different mediums each is trying to sell into the same base concepts.

Trailers - Give people a taste of your project to build excitement.

Characters - Let people get a clear picture of the creators / protagonists and become invested in them.

News - Create context, let people see you are “alive” as a brand.

Games - Provide a point of interaction with the brand.

It’s not too surprising that no matter the medium that the story takes, the pre-sale and promotion (through the site) takes a similar form.

Jason Fried of 37 Signals talks about ma…

Quang Tran — Fri, 29 May 2009 12:09:12 +0000

Jason Fried of 37 Signals talks about marketing and sharing.