We’ve made many errors. People over-focus on errors of commission. Companies over-emphasize how expensive failure’s going to be. Failure’s not that expensive….The big cost that most companies incur are much harder to notice, and those are errors of Omission.

- Jeff Bezos on errors of Omission

There are a few prerequisites to inventing…. You have to be willing to fail. You have to be willing to think long term. You have to be willing to be misunderstood for long periods of time. If you can’t do those three things, you need to limit yourself to sustaining innovation…. You typically don’t get misunderstood for sustaining innovation.

- Jeff Bezos (via tedr)