In The Google Way, Bernard Girard links google’s core mission to Vannevar Bush’s memex agenda.
There is a growing mountain of research. But there is increased evidence that we are being bogged down today as specialization extends. The investigator is staggard by the findings and conclusion of thousands of other workers - conclusions which he cannot find time to grasp, much less to remember, as they appear. Yet specialization becomes increasingly necessary for progress, and the effort to bridge between disciplines is correspondingly superficial. Professionally our methods of transmitting and reviewing re results of research are generations old and by now are totally inadequate for their purpose… The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used in the days of square-rigged ships… A record if it is to be useful to science, must be continuously extended, it must be stored, and above all it must be consulted.
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The microeconomics of Google is more complicated. Selling ads doesn’t generate only profits; it also generates torrents of data about users’ tastes and habits, data that Google then sifts and processes in order to predict future consumer behavior, find ways to improve its products, and sell more ads. This is the heart and soul of Googlenomics. It’s a system of constant self-analysis: a data-fueled feedback loop that defines not only Google’s future but the future of anyone who does business online.
- Steven Levy: Secret of Googlenomics: Data-Fueled Recipe Brews Profitability
]]>Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new. ”
]]>Albert Wenger - What A Day in Tech/Net News! (5/28)
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