“If Mr. Leavitt’s study of the press and is methods is to be measured by the amount of invective he heaped upon it, he might well be awarded a diploma as its grand censor. To crystallize his sixty or seventy minutes of speaking into a few words, he seemed to regard the newspaper press as a horrible octopus which was reaching out its arms and threatening to topple over the foundation stones of civilization and liberty. He charged the press with being unscrupulous, ever ready to publish scandalous or defamatory matter provided that money, influence, or personal spite supported it. Nobody could go to bed at night with a surety of awakening in the morning with his reputation intact and unsullied, according to Mr. Leavitt.”

– New York Times, May 13th, 1890

‘The traditional press release won’t get you very far online,’ says social media consultant Steve Spalding. ‘Bloggers, like journalists, get dozens and dozens of queries every day, and the only way for your product to get above to noise is to make it personal.’

That being said, when I saw this video I couldn’t help but smile. I think you will too.

Also, Eric Berlin mentioned my book, All The Little Things.